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Title
Text copied to clipboard!Content Marketing Manager
Description
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We are looking for a Content Marketing Manager to lead our content strategy and execution across multiple channels. This role is ideal for a creative and analytical thinker who can craft compelling stories that resonate with our target audience and drive measurable results. As a Content Marketing Manager, you will be responsible for developing and managing a comprehensive content calendar, collaborating with cross-functional teams, and ensuring all content aligns with our brand voice and business goals.
You will oversee the creation of various content types including blog posts, whitepapers, case studies, videos, infographics, email campaigns, and social media content. You will also be responsible for optimizing content for SEO, tracking performance metrics, and continuously refining our content strategy based on data insights and market trends.
The ideal candidate has a strong background in content marketing, excellent writing and editing skills, and a deep understanding of digital marketing channels. You should be comfortable using content management systems, analytics tools, and marketing automation platforms. Experience in B2B marketing is a plus.
This is a strategic and hands-on role that requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously. You will play a key role in building brand awareness, generating leads, and nurturing customer relationships through high-quality content.
Responsibilities
Text copied to clipboard!- Develop and execute a comprehensive content marketing strategy
- Create and manage a content calendar aligned with business goals
- Produce high-quality content across various formats and channels
- Collaborate with internal teams to gather insights and subject matter expertise
- Optimize content for SEO and user engagement
- Track and analyze content performance metrics
- Manage external writers, designers, and other content contributors
- Ensure consistency in brand voice and messaging
- Stay up-to-date with industry trends and competitor content
- Support lead generation and customer engagement initiatives
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 3+ years of experience in content marketing or related role
- Excellent writing, editing, and storytelling skills
- Strong understanding of SEO and content optimization
- Experience with content management systems (e.g., WordPress)
- Familiarity with analytics tools (e.g., Google Analytics)
- Ability to manage multiple projects and meet deadlines
- Strong collaboration and communication skills
- Creative mindset with attention to detail
- Experience in B2B marketing is a plus
Potential interview questions
Text copied to clipboard!- Can you provide examples of content campaigns you’ve led?
- How do you measure the success of your content?
- What tools do you use for content creation and management?
- How do you ensure content aligns with brand voice?
- Describe your experience with SEO optimization.
- How do you stay updated on content marketing trends?
- Have you worked with external content creators before?
- What’s your process for developing a content calendar?
- How do you handle feedback and revisions?
- What role does content play in the customer journey?
